Large, juxtaposed shapes. A storytelling collage comprised of an editorial hero photo, island photography, moko shapes and island elements.
U.S. Virgin Islands
I led concept development and visual exploration for the client’s 2026 brand evolution, presenting two distinct creative territories designed to elevate the brand’s editorial aesthetic and attract premium travelers.
Objectives:
Maintain a colorful and vibrant look true to the cultural vibe of USVI.
Evolve the look of USVI’s branding to an elevated, editorial aesthetic.
Concept A – Surreal, Beautiful, Elegant
Simplified to frame and bring focus to the photograph. Close-up photos of island textures are blown-up and blurred to create beautiful, natural textures in the background.
Project Type
Role
Senior Graphic Designer
Tools Used
Concept Development
Adobe Photoshop & InDesign
Year
2026
Concept A
